Earning his call sign of “Cowboy” while serving as a Force Reconnaissance Marine in Mexico and South America, Joe Wallace has spent his life striving for excellence in the face of adversity. He served in the United States Marine Corps for nearly a decade, deploying to Afghanistan, Mexico, Colombia, and Southeast Asia. After completing his decorated military service, Cowboy took his first dive into the world of business founding a massively successful tourism industry cooperative in Southern California. Hungry for a new challenge, he worked his way into public service once again. He served on a regional SWAT team as a team leader, a sniper, and the team training coordinator. Half way through this career Cowboy landed on a multi-jurisdictional task force that combats drug trafficking organizations, and human trafficking. Serving as an undercover asset, Cowboy aided in the rescue of countless victims and the dismantling of numerous criminal organizations.

Tragically, Cowboy’s career was brought to an abrupt end when he was diagnosed with a clinical disorder related to traumatic brain injuries he suffered in the military. But that didn’t stop him. While searching for a new purpose in his life, he conducted charitable missions to Central America, created and directed his own travel documentary, and briefly provided military consulting overseas.

After selling the rights to his documentary, Cowboy began working with a major international business consulting company. He has worked with C-suite executives from fortune 500 companies, and the largest corporations from around the world. Little did he know this drastic shift in careers would be the beginning of an idea that would revolutionize the business world…